In May of last year, Bronny James, the eldest child of basketball legend LeBron James, publicly announced his decision to join the Trojans program.
USC has been selected by James as his preferred university, despite being considered by Ohio State and Oregon. James attended Sierra Canyon High School in Chatsworth, Calif.
During a recent college visit, the 4-star combo guard sported a Chrome Hearts Multi Color Cross Hoodie and black sweatpants from the brand. The athlete appeared relaxed and comfortable in this attire.
PSD, the top-tier underwear brand, has recently revealed an exciting partnership with Bronny James, a promising high school athlete. Known for being a long-time admirer of the brand’s innovative approach to undergarments, James is now the youngest athlete entrepreneur to join PSD’s roster.
James expressed that he has been donning PSD for as far back as he can recollect. He emphasized that when a connection is true and sincere, a collaboration like this can be very thrilling. James is thrilled to lend his concepts and knowledge to the production of some truly distinct artwork.
PSD, along with their exceptional team of designers, recognizes James’ exceptional skill in relating to the latest fashion trends. They will work together to develop his exclusive collection, which will be launched this spring. The James collection will be available at top retailers like Champs, Hibbetts, Snipes, as well as on psdunderwear.com.
Curt Flaitz, the President and Co-Founder of PSD, expressed his joy in seeing Bronny wear their brand as he continues to grow. He recalled how Mike Miller gifted the brand to Bronny’s father while they played together in Miami, and noted that partnerships that develop naturally are always welcomed by PSD. Flaitz expressed excitement in building a strong partnership with Bronny in the future.
